Pending Business: Touch. Radio sales pro Steve Lapa says we use the word “touch” in many ways in our business. “We ask how many times we ‘touch’ the listene .
Monday Memo: The Podcast Interview. “Conversation can seduce the listener,” and in this week’s column consultant Holland Cooke has collected technique tips .
Pending Business: From Rush to Elon. Radio sales pro Steve Lapa writes today about how Twitter is shedding advertisers since Elon Musk’s takeover of the social media platform. He says, “When the leader is alone and so ahead of the pack, the troops can’t cover the ground fast enough, chaos and un .
Pending Business: Are You Truly Thankful? Radio sales pro Steve Lapa writes in today’s column that too many radio sellers and managers don’t make an effort to show clients that they are thankful for their business. He says, “The goal of keeping a business relationship alive and healthy is a lost .
Pending Business: Yellow Lights Ahead. Radio sales pro Steve Lapa writes in today’s column that predictions for this year’s holiday season are that consumers will be cautious and not spend as much as in recent seasons due to economic uncertainty. At the same time, retailers are less focused on c .