Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imagin .
Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, "There are still som .
REGISTER QUICKLY! TALKERS 2022 Convention is Set for Friday, June 10, 2022 at Hofstra University on Long Island. TALKERS is presenting the 25th annual installment of the talk media industry’s longest-running, largest and most important convention, TALKERS 2022, on Friday, June 10, 2022 on the ca .
Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building .
Larry Elder Exits Salem Radio Network Talk Show. Longtime Salem Radio Network personality Larry Elder exits his role as host of his eponymous nationally syndicated talk program, effective immediately. Salem Media Group says that Elder has decided to move on from the Salem Radio Network after a s .