Pending Business: Touch. Radio sales pro Steve Lapa says we use the word “touch” in many ways in our business. “We ask how many times we ‘touch’ the listene .
Shelley Wynter (right) and
MalaniKai Massey (left) is getting a 90-day tryout in the nightly 10:00 pm to 12:00 midnight slot on
Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta that’s opening due to
Clark Howard’s ending of his regular radio programs at WSB this month. The “Word on the Street” program launched in mid-2019 as a weekly show that became a Saturday
and Sunday program. Wynter and Massey have also been filling in for other WSB shows. WSB program director
Drew Anderssen tells the
AJC, “As a result of the breakneck pace of news in 2020 the program has been on quite a bit, tackling tough issues while keeping audiences engaged.” “Word on the Street” has a conservative-versus-liberal aspect to it as Wynter is a Trump-supporting conservative versus Massey’s progressive demeanor, but it’s not too in-your-face. Wynter comments that he “wants the show to be a bit like friends hanging out at a bar.”