LAST CALL: TALKERS 2022 Sellout TODAY! The 25th annual installment of the talk media industry’s longest-running, largest and most important convention, TALKERS 2022, is set for Friday, June 10, 2022 on the campus of Hofstra University in Hempstead, New York in association with the prestigious un .
TALKERS 2022 on the Verge of Sellout! The 25th annual installment of the talk media industry’s longest-running, largest and most important convention, TALKERS 2022, is set for Friday, June 10, 2022 on the campus of Hofstra University in Hempstead, New York in association with the prestigious un .
Monday Memo: Leapfrog Legacybox. “As oxide literally falls off cassettes and reel tape,” consultant Holland Cooke warns, “those precious airchecks will be gone forever” unless you digitize them. “Ditto VHS tapes and photos of loved ones now long gone.” But, in this week’s column, HC’s experience .
Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you .
Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone .