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Wanda James of Colorado's First Black-Owned Dispensary on Franchising


Wanda James Simply Pure is rolling out a franchise model to empower BIPOC entrepreneurs.
As one of Colorado s premier cannabis companies, Simply Pure s sales were up 50% in 2020 from 2019. 
The store s feel and how it sources products were inspired by top brands Tiffany s and Whole Foods.
In the over five years she served in the Navy, Wanda James rose from an officer in the University of Colorado s ROTC program to lieutenant before ending her duty in 1991. 
After stints as a leader in the food and beverage space, in marketing, and serving as campaign manager for Governor Jared Polis congressional bid and on the finance committee for former President Barack Obama, the Colorado-based veteran now hopes with her husband and business partner Scott Durrah to bring their cannabis brand, Simply Pure, to additional markets and build a franchise model that empowers minorities in need.  ....

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Latest Wave of Cannabis Legalization Brings New Marketing and Brand-Building Opportunities for Businesses of All Stripes


Latest Wave of Cannabis Legalization Brings New Marketing and Brand-Building Opportunities for Businesses of All Stripes
As regulations ease up on the advertising of cannabis, out-of-home advertising will remain a powerful, highly effective and incredibly accessible channel for cannabis brands.
Among other things, the 2020 U.S. election cycle ushered in another wave of cannabis legalization.
Five states Arizona, Montana, Mississippi, New Jersey and South Dakota voted in favor of legalizing cannabis in some form, adding to an already growing list of 33 states and further demonstrating that attitudes are becoming more progressive and less taboo.
The advertising industry is eager to do its part to ensure this billion-dollar business can thrive to its fullest potential. However, the barriers to entry are significant. Many media channels, particularly online, still will not accept cannabis ads. ....

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