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As a business with a deep connection to its community, Berkshire Roots is dedicated to giving back. Its community engagement efforts are extensive, supporting everything from small local charities to national organizations. To highlight these efforts, The Berkshire Eagle recently spoke with Holly Alberti, Sr. Marketing Director, and Lijuan Toma, Community Outreach Manager, about Berkshire Roots’ strong dedication to community service. Q What does community engagement mean to Berkshire Roots? “We love working with the local community! It makes my heart sing when we can see the impact and difference we can make,” said Alberti. “At a recent event we held at our Pittsfield Cannabis (Campus) Destination, a few of the small businesses we featured were beyond appreciative to be a part of the celebration. We forget how powerful our platforms connecting our customers can be to a small business.”

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