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3 Steps for effective account leadership

Since 2020, Winfield United SA and Stellenbosch University have focused on identifying and prioritising specific farm-level needs and addressing them through targeted scientific research. ....

South Africa , South African , Hercules Dmbb Darcy , Fernando Machado , Gillian Rightford , Perry Associates Marketing Consulting , Betterbriefs Project , Yellow Account Leadership , Account Leaders , Adtherapy Communication , Business Science , Marketing Consulting , Managing Director , Group Managing Director ,

ThinkTV launches Media Engine to enable econometric modelling for brands

ThinkTV launches Media Engine to enable econometric modelling for brands
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

South Australia , Kim Portrate , Peter Danaher , Premium Content Alliance , Monash University Department , Media Engine , Payback Series , Professor Peter Danaher , Monash University , Betterbriefs Project , Steve Weaver , Premium Content , Foxtel Media ,

Research reveals major gap between client and agency perception of briefing process

Clients and agencies are on different planets when it comes to how they perceive the effectiveness of the briefing process, according to research. ....

Hong Kong , Deutsch Los Angeles , Andreas Krasser , Jo Royce , Jason Lonsdale , Paul Feldwick , Matt Davies , Group Hong Kong , Betterbriefs Project , Effworks Global , Deutsch Los , Agency Performance , Client Relationships , Rand Strategy ,

Is the briefing process broken?

Largest study of its kind painted a disturbing picture of the agency briefing process. ....

Mark Evans , Richard Warren , Sarah Jenkins , Jessica Tamsedge , Matt Davies , Line Group , Lloyds Banking Group , Works Global , Betterbriefs Project , Direct Line , Lloyds Banking ,

Study finds 33 percent of budget wasted due to poor briefs

BetterBriefs Project has looked at the shortcomingss of marketing briefs. How effective are briefs, and how much time are marketers wasting on them? ....

Betterbriefs Project , Janet Hull ,