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Regional and sector business leaders respond to Liz Truss announcement as next PM Prolific North

Regional and sector business leaders respond to Liz Truss announcement as next PM

Marketing budgets rise, but adspend forecasts drop

UK marketing budgets are expected to continuing growing, according to the latest IPA Bellwether Report.

IPA Poll Reveals What Shoppers Want From Brands As Cost-of-living Crisis Bites

A survey commissioned by the IPA has revealed that shoppers want brands to focus on fair pricing and value rather than entertainment amid the cost-of-living crisis.

British Marketing Spend Hits 8-year High, But Concerns Mount Over Ukraine And Inflation

According to the latest IPA Bellwether report, British marketing spend is at an eight-year high point. Investment levels may have peaked, however, as external threats to business confidence mount.

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