The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Matt Barker profile and articles at Campaign Live UK campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.