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The Drum | IPA Bellwether Reaction: Brands Are Getting Hooked On Short-term Discounting : comparemela.com
The Drum | IPA Bellwether Reaction: Brands Are Getting Hooked On Short-term Discounting
This week the IPA Bellwether report raised alarm bells over retailers' over-reliance on discounts and promotions, Richard Kelly, chief solutions officer at Mindshare UK investigates.
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United Kingdom ,
Paul Bainsfair ,
Media Agency Briefing ,
Promotion ,
Ipa Bellwether Report ,
Cost Of Living ,
Retail ,
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