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Riding Hokusai's Wave with France.TV's Sumotori

Creatives behind France.TV’s Tokyo Olympics spot talk through the choices that led them to an action-packed homage to Japanese printmaking
The world’s been waiting too long for the chance to celebrate the 2020 Summer Olympics in Japan. But finally, things seem to be on track for the Games to go ahead. France.TV - the national public broadcaster - and its agency, MullenLowe France, have launched an animated film to mark this moment.
Partnering with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave , the film follows a sumo wrestler (sumotori) travelling through Japan, using its landscapes to turn his hand (surprisingly well) to some of the disciplines that will feature at the Summer Olympics, including surfing, skateboarding, athletics and basketball. ....

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MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map

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Inspired by classic 90s talk shows, Alfred puts Chicken Tonight out there as the perfect sauce to use without chicken
On a mission to reinvigorate the brand in the Netherlands, Chicken Tonight takes a remarkable turn by using its somewhat limiting brand name to its advantage. Stating that despite what one might assume, the brand is also a fine choice for dishes without chicken.
This message is brought to life in a nostalgic manner, taking people back to the time when this cult brand was at its advertising peak in the Netherlands. Set in a recognisable 90’s talkshow setting, we witness a domestic quarrel about how Chicken Tonight should or shouldn’t be prepared. That’s when neighbour Anja enters the stage… ....

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