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kaboom and Director Jordan Brady Help Buick 'Envision' March Madness


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Leo Burnett Detroit invites viewers to Envision the future with fanfare
Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series Cheer . The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating.
This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke). ....

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Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots


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Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge
With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children s Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up.  The tagline is We make worries disappear . 
The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone.   ....

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Director Jordan Brady Is Fanatical About Toyota's 15 Year Long Campaign


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Director takes us behind the scenes of his longtime collaboration with agency LaneTerralever
For Jordan Brady, collaborating on the award-winning Pat TV campaign for Phoenix Valley Toyota is like being a part of a family reunion.. if your family was populated by people with a knack for comedy. For 15 years, this family has been coming together to produce spots that have become tiny episodes of a series about a Toyota fanatic and his loving wife and kids. Pat played by the Second City alumni Pat Finn, who viewers know from numerous situation comedies such as The Goldbergs , The Middle and as Joe Mayo from Seinfeld . ....

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Ladbrokes Swipes Right for the Perfect Cheltenham Festival Horse


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Hilarious campaign from BBH celebrates the many weird and wonderful ways customers pick their horses
Leading betting brand Ladbrokes prepares for the return of the Cheltenham Festival (16th-19th March) with the launch of a new campaign that celebrates how customers pick their horses for the races. Leaning on its enduring brand promise of ‘Ladbrokes is where the nation plays’, the campaign reminds the public that however they pick their horse, Ladbrokes has a bet for them. 
Created by Olivia Shortland and Stephanie Flynn, the film, directed by Stacy Wall of Rogue Films, features people from all walks of life talking directly to camera about what they look for when looking for ‘the one.’ Whether it’s simply the connection or ‘good vibe,’ the eyelashes or the lean, muscular build, the confidence or the pride, each scene beautifully captures the unique criteria that sits behind each character’s selection.  ....

Olivia Shortland , Stephanie Flynn , Benjamin Reeves , Hywel Evans , Nick Gill , Kevin Mccloat , Matt Towell , Maddy Easton , Roman Kemp , Stewart Townsend , Jon Barnes , Rory Reames , Caitlin Quigley , Sam Hardy , Kate Taylor , Ben Gulvin , Dominic Grounsell , Robert Meiklejohn , Manuel Yemoh , Angela Porter , Madam Overton , Christian Kolodziejski , Adam Buckland , Media Agency , Pr Agency , A Finn Partners Company ,

Global Women NZ Says "It's Time to Drop the Motherhood Penalty" in New International Women's Day Campaign


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Campaign developed by Saatchi & Saatchi, New Zealand
Global Women New Zealand has released its 2021 campaign for International Women’s Day via Saatchi & Saatchi New Zealand, highlighting the “Motherhood Penalty” and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career.
The campaign was created by internationally awarded director Anna Mantzaris of Passion Animation Studios and Saatchi & Saatchi New Zealand. It builds on the humorous workplace scenarios Mantzaris conceived for her critically acclaimed short film “Enough” and suggests that there is almost nothing a woman could do in the workplace that is more “career limiting” than having a baby. ....

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