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Creatives behind France.TV’s Tokyo Olympics spot talk through the choices that led them to an action-packed homage to Japanese printmaking
The world’s been waiting too long for the chance to celebrate the 2020 Summer Olympics in Japan. But finally, things seem to be on track for the Games to go ahead. France.TV - the national public broadcaster - and its agency, MullenLowe France, have launched an animated film to mark this moment.
Partnering with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave , the film follows a sumo wrestler (sumotori) travelling through Japan, using its landscapes to turn his hand (surprisingly well) to some of the disciplines that will feature at the Summer Olympics, including surfing, skateboarding, athletics and basketball.
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