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The Winter Olympics Crashes into Your Living Room in France Television Spot from MullenLowe France

Little Black Book, Snowboarder makes a surprise entrance in ad directed by Jérôme Bernard ....

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France's Ministry of Solidarity and Health Keeps Vaccines Rolling with Third Phase Campaign

France's Ministry of Solidarity and Health Keeps Vaccines Rolling with Third Phase Campaign
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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Riding Hokusai's Wave with France.TV's Sumotori

Creatives behind France.TV’s Tokyo Olympics spot talk through the choices that led them to an action-packed homage to Japanese printmaking
The world’s been waiting too long for the chance to celebrate the 2020 Summer Olympics in Japan. But finally, things seem to be on track for the Games to go ahead. France.TV - the national public broadcaster - and its agency, MullenLowe France, have launched an animated film to mark this moment.
Partnering with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave , the film follows a sumo wrestler (sumotori) travelling through Japan, using its landscapes to turn his hand (surprisingly well) to some of the disciplines that will feature at the Summer Olympics, including surfing, skateboarding, athletics and basketball. ....

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Mikros MPC Takes a Journey to Japan for Olympic Ident

Behind the Work 26 Add to collection
Mikros MPC shares insight into it s work for France Television idents announcing the programs of the channels dedicated to the Olympics
March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that time, the teams at Mikros MPC were well advanced in the creation of a new TV ident for France Television, to announce the programs of the channels dedicated to the Olympics.
Project lead and producer, Hugues Allart, Mikros MPC, instantly recognised the great creative potential of the film: “As soon as I saw the “Sumo” brief by MullenLowe France, I fell in love. The objective was to honor the Japanese culture, the values of the Olympics and the new disciplines that would debut at the Summer Games, such as skateboarding, mountain climbing, basketball, surf. All of this in ....

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Dreams of Reunion in Vaccination Campaign for France's Ministry of Social Affairs and Health

Dreams of Reunion in Vaccination Campaign for France's Ministry of Social Affairs and Health
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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