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Creative 75 Add to collection Hilarious campaign from BBH celebrates the many weird and wonderful ways customers pick their horses Leading betting brand Ladbrokes prepares for the return of the Cheltenham Festival (16th-19th March) with the launch of a new campaign that celebrates how customers pick their horses for the races. Leaning on its enduring brand promise of ‘Ladbrokes is where the nation plays’, the campaign reminds the public that however they pick their horse, Ladbrokes has a bet for them. Created by Olivia Shortland and Stephanie Flynn, the film, directed by Stacy Wall of Rogue Films, features people from all walks of life talking directly to camera about what they look for when looking for ‘the one.’ Whether it’s simply the connection or ‘good vibe,’ the eyelashes or the lean, muscular build, the confidence or the pride, each scene beautifully captures the unique criteria that sits behind each character’s selection. ....
Creative 131 Add to collection Director Romain Quirot turns Air France’s new in-flight safety video into a magical spectacle with Aura by Omnicom and Atout France Director Romain Quirot has helmed the new in-flight safety video for Air France. Conceived by agency Aura by Omnicom and produced in partnership with Atout France, France s tourism development agency, the film is a poetic tribute to French-style travel. Two flight attendants lead the safety briefing, which takes viewers on an elegant, lively, and fast-moving journey through the cultural touchstones and iconic landmarks of France – from the steps of the Opéra Garnier to the gardens of the Palace of Versailles to the sunny French Riviera to the legendary Hotel Martinez. The stroll continues through the vineyards of Provence, Musée du Louvre, a fashion show, café terraces, and the banks of the Seine before concluding atop the sparkling Eiffel Tower. ....
Creative 99 Add to collection VCCP and Havas help Briton’s get the best service, experience and interaction from O2’s network O2 today launches its latest integrated campaign designed to show the nation how it can get the latest tech at great prices. Based on the insight that we’re all struggling to get on with our lives at present, with inertia and a feeling of ground-hog day, O2 is offering low prices on the latest tech to help people get the best from life as the nation begins to think about lockdown lifting. To bring these new offerings to life, the TV advert shines a light on how O2 can help every one of us. We see an average man on an average street, looking out his window and seeing the only thing that’s really going on right now: deliveries. But with each delivery comes a little blue robot, eager to move in with the lucky new owner. ....
Creative 33 Add to collection FCB NZ s critical campaign comes off the back of communications highlighting the fact that a house fire becomes un-survivable in less than three minutes This week sees the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB New Zealand. Escape Week encourages New Zealanders to understand the very real risk of house fires and to create a plan for every member of the household to escape safely, in the event of fire. Communications highlighting the fact that a house fire becomes un-survivable in less than three minutes drive people to Fire & Emergency’s Escape Planning Tool. The step by step process points out potential blind spots in helping people to prepare their own life saving escape plan. ....
Creative 73 Add to collection Wunderman Thompson s future-fit brand platform inspires HSBC’s customers, employees, wider society and the bank to constantly seek to grow, develop and improve In the year full of changes, HSBC Singapore has stood out to champion changemakers with its multi-year brand platform ‘Why Stop Here? . In the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient never-say-die Singapore, and they issued the challenge to customers - and most importantly, to themselves - Why stop here? . ....