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D-EDGE Report Reveals the Impact of AI on Enhancing Digital Advertising and Direct Booking

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue. ....

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Google will sunset commission bid strategies for hotel ads

Google will sunset commission bid strategies for hotel ads
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Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search | By Patrick Landman – Hospitality Net

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. ....

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