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Article - Google: What Are the Free and Paid Digital Solutions for Your Hotel? - As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online. ....
There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.For hotels, Google offers numerous opportunities for reaching the hundreds of millions of travellers who search for hotels on Google every day. One option that has been gaining a lot of traction recently is Google Hotel Ads (GHA), a metasearch platform. ....
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. ....