A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.
Accor will deploy its wholly owned D-Edge Hospitality Solutions subsidiary as the central reservation system for its 5,300 hotels throughout the world, the company announced.
Accor will deploy its wholly owned D-Edge Hospitality Solutions subsidiary as its central reservation system (CRS) for the hotel firm’s 5,300 properties across the world. France-based Accor, which owns brands such as Ibis, Mercure, Fairmont and Sofitel, created D-Edge in 2019 by combining two prior acquisitions: digital marketing tool Fastbooking and hotel technology provider Availpro.
Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though.
After more than one year of global pandemic, we are yet to grasp all the different ways in which the virus has changed our lives. Indeed, the impact of an event of such magnitude can only be measured in hindsight, with enough time and perspective to understand all the cascading consequences.