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D-EDGE Report Reveals the Impact of AI on Enhancing Digital Advertising and Direct Booking

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue. ....

Michael Trauttmansdorff , Jean Dominique Brivet , Digital Hotel Operations Study , European Union Digital Markets , Hospitality Solutions , Hospitality Solutions Source , Digital Agency , D Edge Hospitality Solutions , Dominique Brivet , Chief Digital Agency Officer , Hotel Operations Study , Performance Max , Product Management , Travel Ads , European Union , Digital Markets Act , Central Reservation System , Guest Management , Data Intelligence , Connectivity Hub , Digital Media ,

Record Online Direct Bookings Are Driving Innovation in Hospitality, Survey Finds

Article - Record Online Direct Bookings Are Driving Innovation in Hospitality, Survey Finds - Record online direct bookings drive hotel innovation by making guest data more accessible, a trend that could boost business - but only if hotels continue to push forward on increasing digitalization. ....

Ralph Merten , Michaela Papenhoff , Digital Hotel Operations Study , Online Direct Bookings Are Driving Innovation , Survey Finds , Hotel Operations ,