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Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search | By Patrick Landman – Hospitality Net

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. ....

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Hotel distribution and the pandemic: the travel chessboard

Hotel distribution and the pandemic: the travel chessboard
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

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