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We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely New York , United States , United Kingdom , San Francisco , New Jersey , David Obama , Cokie Roberts , Joe Biden , Mike Jacobson , Naomi Klein , Obama Biden , Hillary Clinton , Bernie Sanders , Companies First , Youth Culture , Cutting Edge , Co Brand , Music Festivals , Good Job , Way Companies , Business Model , China Vietnam , Car Buying , Companies Like , Family Friendly , Years Later ,
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really ....
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between ....
Of paris court finds the woman behind the french me to movement for defaming a man and shed accused of sexual harassment. British businessman and banks and his leave daughter you campaign cleared of receiving millions in funding from overseas including from russia. Stating there was no evidence that any criminal offenses had been committed. Live from the International Venue with you tonight. Welcome to the program. Controversies growing in washington over a july phone call between president s of the us and ukraine so after whistleblowers complaint against donald trump was declassified on thursday it alleges that the white house attempted to keep the details of the 2 Leaders Conversation secret democrats say that during his conversation with lot of news alecky mr trump unlikely committed a crime by urging his counterpart to investigate democratic 2020 hopeful joe bi ....
Into those allegations. That lines of paris court finds the woman behind the french meeting movement for defaming a man shed accuse the sexual harassment. And british businessman aaron banks and his believe campaign a cleared of receiving millions in funding from overseas including from russia a national from agency stating there was no evidence that any criminal offenses had been committed. From a mosque in use its q what you are the international and Daniel Hawkins refuge cheating and from welcome to the program. A controversy is growing in washington over a july phone call between the president of the u. S. And ukraine softer whistleblowers complaint against donald trump was declassified on thursday it alleges that the white house attempted to keep the details of the 2 Leaders Conversation secret democrats say that during his discussions with madam is alinsky mr trum ....