Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
36 years. Had just left her at the park a few minutes. And he got a phone call that his wife was hit by a stray bullet. Of all the people in the world, she is innocent one. I dont understand this. I saw it expire then. Her last breath was in. Reporter longtime friend latenight card game here. When he heard shocked them. Standing right behind him. And it happened because a fool with a weapon is chasing another guy and shoots her. We lost one of our beloved citizens, miss odessa simms. Reporter residents here besides themselves over gun violence they say remainsupabated. Something is wrong. We have to in our own community, fear sitting on the bench playing cards and ches summer night. Reporter and there was other shootings along this section of lennox avenue last night at 339th street and 142nd street and one young man taken to the hospital . Stable condition and there is one arrest so far. Live in harlem, steve langford, cbs 2 news. And we thank you. And before the riots 25 years later,
In shirley sunday morning and lost control of his car, crossed the median and went airborne. The impact killed the driver, his 27yearold sister and his 10yearold son, christopher. Patricias 3yearold daughter was injured but survived. Their car landed on top of 29 yearold Scott Martella and his fiancie. The crash killing martella. According to their wedding web site, they were set to be Suffolk County executive released a statement honoring martella, his Communications Director. The hundreds of people scott has worked with over the years. Governor cuomo said he was up for any challenge, deeply respected for a strong work eitheric, candor and fighting spirit. Long island is a better place overnight, an 81yearold died of his injuries. He was one of four people inside think blue car crushed during the crash. His wife is in Critical Condition. Magdalena doris, cbs 2 news. All three cars have been impounded by the county police to determine what condition they were in before the crash. Its n