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The subcommittee will come to order. I ask unanimous consent the chair can declare a recess at any time. Without objection so ordered. I want to remind members of key regulations on rules and then members must also continue to use the video function and then to experience connectivity issues or other technical problems. And then let us know as soon as possible so you can receive assistance. And you can call the committees for a technical assistance. Members may also not participate remotely any other proceeding occurring simultaneously. It is the responsibility of each member and mute your microphone prior to speaking. If i hear any inadvertent background noise lastly please mute your microphone. All standard rules apply. We will have a good faith effort to address the connectivity issues and participate fully members will have five minutes to ask questions to insert a document into the record, please have the staff email it. This hearing is also live streamed for the public to view an ....
Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that ....
We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely New York , United States , United Kingdom , San Francisco , New Jersey , David Obama , Cokie Roberts , Joe Biden , Mike Jacobson , Naomi Klein , Obama Biden , Hillary Clinton , Bernie Sanders , Companies First , Youth Culture , Cutting Edge , Co Brand , Music Festivals , Good Job , Way Companies , Business Model , China Vietnam , Car Buying , Companies Like , Family Friendly , Years Later ,
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Bus ....
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that a ....