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4 things marketers need to know before entering the metaverse

All last week The Drum examined the present and future of the metaverse in our Deep Dive. We caught up with experts from the world of gaming, B2B and NFTs, spoke to web3 advocates and detractors and, ultimately, learned that the potential of the metaverse has yet to be realized. ....

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A year of agency insights: The Drum Network wrapped 2021

It’s been a banner year for The Drum Network and its members. We’ve launched new hubs in New York, San Francisco and Amsterdam; welcomed brilliant new members from all over the world; bolstered our internal team; and seen more great work than ever before. Here, the editor for the Network, Sam Anderson, takes a look at some of the highlights. ....

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