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Branded communities: How to start one from stratch

We speak to community-building experts to understand why branded communities are all the rage and get their advice on starting one. ....

Max Rothery , Ashley Friedlein , Dayo Akinrinade , Tina Dingel , Siobhan Mcdade , Marshall Julius , Seth Matlins , Emma Unwin , Grayson Hart , Lottie Unwin , Christian Perrins , Copy Club , Country Walking , Grace Seol , Master Life Coach , Business Shaman , Marketing Expert , Senior Account Director , Waste Creative , Jungle Creations , Managing Director ,

Why is crowdfunding still right for craft beer brands?

Why is crowdfunding still right for craft beer brands?
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , United States , City Of , Charlie Terry , Anspach Hobday , Christian Perrins , Jack Hobday , Gipsy Hill , Duration Brewery , Vault City , London Black , Small Beer , Freedom Brewery ,

Stunts, Tricks And Gaffes: PRs On Managing Virality In 2022

With years of declining ratings, the things that have generated true Oscars buzz in recent years have been debacles: John Travolta’s failed pronunciation of ‘Idina Menzel’; La La Land’s erroneous announcement as best picture; and now the already-infamous Will Smith moment. Assuming these moments were unplanned, what lessons do they hold for PRs? How can marketers harness the power of true watercooler moments (despite the death of the watercooler itself) without courting backlash? We asked five experts from The Drum Network. ....

Will Smith , Chris Rock , Sam Fentone Elstone , Christian Perrins , Katheryn Watson , Bernie Sanders , Paul Mccartney , Maggie Holland , Porter Novelli London , Academy Awards , Waste Creative , Journey Further , Public Relations Pr , The Oscars , Crisis Pr , Porter Novelli , Will Smith , Anything Is Possible , Brand Safety , Rand Strategy ,

How To Brief An Agency | The Drum

Most marketing work starts with an agency brief. Excellent work often starts with an excellent brief, while errors down the line can often be traced back to an original sin in the brief/pitch process. So, how to brief an agency in a way to maximize their room for doing excellent work? We asked 9 agency leaders from The Drum Network. ....

Milly Morris , Andy Griffiths , Michael Maslona , Luke Cardy , Geoff Griffiths , Dan Hall , Mark Iremonger , Christian Perrins , Waste Creative , Tight Briefs , Gency Culture , Business Leadership ,

How do you solve a problem like... reversing brand decline?

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. ....

City Of , United Kingdom , Sherlock Holmes , Jacob Lovewell , Sophie Lewis , Michela Graci , Chris Turney , Jasmine Dadlani , Kathryn Jubrail , Simon Gregory , Ben Essen , Coley Porter Bell , Nick Barthram , Sam Williams , Wolff Olins , Christian Perrins , Jude Whyte , Burger King , Deep Dive , Hannah Bowler , Iris Global , Immersive Branding , Joan Creative , Waste Creative , Hico Design , How Do You Solvea Problem Like ,