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All last week The Drum examined the present and future of the metaverse in our Deep Dive. We caught up with experts from the world of gaming, B2B and NFTs, spoke to web3 advocates and detractors and, ultimately, learned that the potential of the metaverse has yet to be realized. ....
Metaverse is the buzzword of the moment. Brands are falling over themselves to be a part of it. But how are these early iterations shaping the future of advertising within these spaces? What role are agencies playing here? And do we trust the industry to not clutter another digital space with ads? We take a look as part of The Drum’s Metaverse Deep Dive. ....
While many reports on the high street make for difficult reading, as with any crisis pockets of innovation will emerge. As part of our Retail Deep Dive, The Drum asked industry experts to share the emerging retailers that have impressed them over the past year. ....
ITV brings gameshow 'The Void' to the Fortnite metaverse campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
'We would never have used QR codes a year ago': how EE got shoppers mobile again thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.