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The first recruit in a new market, especially one far from home base, can set an agency up for success or failure. We asked experts who’d been through the process how to choose wisely. ....
Marketing has been slow to realize the potential of the gaming behemoth. Last year, we reported that many of the big networks were trying to redress the balance by spinning out dedicated gaming offerings. As part of The Drum’s Gaming Advertising Deep Dive, we check in with some of the biggest players to see how things are going. ....
This week is mental health awareness week in the UK, with a focus on loneliness. Research shows that, while loneliness spiked during major national lockdowns, we’re still not back to pre-pandemic levels, and loneliness continues to affect disadvantaged groups disproportionately. We spoke to polymath, ad industry veteran and mental health first aid expert Adah Parris about equality and loneliness – and we checked in with some industry figures trying to make a change. ....
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