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IPA: 'Massive Lack Of Alignment' Between Marketers And Agencies On Briefs

New report compiled with BetterBriefs provides advice for agencies and marketers. ....

Joyce-kelso , Media-agency-briefing , Lego-agency-emma-perkins , Marketing-academy-foundation , Dove-campaign-for-real-beauty , Institute-for-practitioners , Daryl-fielding , Previously-unavailable , James-hurman , Lego-agency , Real-beauty , Briefs

Portrayals Of The Black British Community In Ads Have Improved

A survey of 11,000 Black British consumers finds portrayals in advertising have improved. ....

United-kingdom , British , Britain , Lester-holloway , Joel-campbell , Institute-for-practitioners , Advertising-association , Media-agency-briefing , Black-british , All-in-census , Black-brits , Research

Pitching Is The Principal Cause Of Burnout At Ad Agencies

Over 10% said they or a colleague had been medically signed off because of stress relating to pitching. ....

United-kingdom , Sarah-kiefer , Media-agency-briefing , Institute-for-practitioners , Pitch-positive-pledge , New-business ,

Pitching Is The Principal Cause Of Burnout At Ad Agencies

Over 10% said they or a colleague had been medically signed off because of stress relating to pitching. ....

United-kingdom , Sarah-kiefer , Media-agency-briefing , Institute-for-practitioners , Pitch-positive-pledge , New-business ,

This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience

As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate. ....

Pedro-martins , B-corp , Business-group , Institute-for-practitioners , Media-agency-briefing , Shell , Total-media , New-business-group , Reinventing-the-pitch , Media , Total-media , Edia-planning-and-buying