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Latest Breaking News On - Institute for practitioners - Page 1 : comparemela.com
IPA: 'Massive Lack Of Alignment' Between Marketers And Agencies On Briefs
New report compiled with BetterBriefs provides advice for agencies and marketers.
Joyce-kelso
Media-agency-briefing
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Marketing-academy-foundation
Dove-campaign-for-real-beauty
Institute-for-practitioners
Daryl-fielding
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James-hurman
Lego-agency
Real-beauty
Briefs
Portrayals Of The Black British Community In Ads Have Improved
A survey of 11,000 Black British consumers finds portrayals in advertising have improved.
United-kingdom
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Britain
Lester-holloway
Joel-campbell
Institute-for-practitioners
Advertising-association
Media-agency-briefing
Black-british
All-in-census
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Research
Pitching Is The Principal Cause Of Burnout At Ad Agencies
Over 10% said they or a colleague had been medically signed off because of stress relating to pitching.
United-kingdom
Sarah-kiefer
Media-agency-briefing
Institute-for-practitioners
Pitch-positive-pledge
New-business
Pitching Is The Principal Cause Of Burnout At Ad Agencies
Over 10% said they or a colleague had been medically signed off because of stress relating to pitching.
United-kingdom
Sarah-kiefer
Media-agency-briefing
Institute-for-practitioners
Pitch-positive-pledge
New-business
This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience
As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.
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