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New Compendium Launches To Help Improve Poor Briefing By BetterBriefs

The issues with briefs and how to make them better, featuring humorous cartoons that bring to life some of the key issues around marketing briefs. ....

Mark Ritson , Wiemer Snijders , Rosie Faris Yakob , Joyce Kelso , Orlando Wood , Tom Fishburne , Matt Davies , Jemma Perkins , Compendium Publishes , Daryl Fielding , Faris Yakob , James Hurman , Associate Director ,

IPA: 'Massive Lack Of Alignment' Between Marketers And Agencies On Briefs

New report compiled with BetterBriefs provides advice for agencies and marketers. ....

Joyce Kelso , Media Agency Briefing , Lego Agency Emma Perkins , Marketing Academy Foundation , Dove Campaign For Real Beauty , Institute For Practitioners , Daryl Fielding , Previously Unavailable , James Hurman , Lego Agency , Real Beauty , Gency Culture ,