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Latest Breaking News On - Reinventing the pitch - Page 1 : comparemela.com
The New Approach To New Business That Helped TBWA\MCR Get Off The Pitching Merry-go-round
Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.
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To Avoid Pitching, This Agency Runs Almost Exclusively On Referrals
As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.
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Want To Nail Your Next Client Presentation? Plan Ahead And Avoid Pitch Theater
Vickie Ridley of London agency Lucky Generals explains that planning, not pitch theater, is what wins new business.
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Tissue Sessions Can Help Fend Off Cheaper Rivals – Just Ask Crispin Porter + Bogusky
Focusing on face-to-face pitching has been central to CP+B’s recent upturn in fortunes, according to North America president Maggie Malek.
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This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience
As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.
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