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Netflix and Microsoft: A match made for gaming?

Netflix and Microsoft: A match made for gaming? ....

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Nielsen launches tool to tell advertisers which household member is watching what show

Industry mainstay Nielsen has today unveiled 'Streaming Signals.' The new product is designed to help advertisers predict who is watching a specific program within a household of multiple people so they can serve more relevant ads in real time. ....

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The CTV ad measurement conundrum that creates more questions than answers

The CTV ad measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement – it’s harder than ever for marketers to get a solid grip on how their ads are performing on CTV. So, here’s what you need to know about the current state of ad measurement in CTV, and what’s to come.
Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to serve relevant ads to target audiences based on this information. And, of course, viewers have been binging streaming content, so there’s no question that the audience is there. ....

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