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Lyft taps Nielsen for ad insights

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage t ....

Shane Dwyer , Ameneh Atai , Brand Impact , Lyft Media , Buyer Lift , Nielsen One Ads , Nielsen Brand Impact ,

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US
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Ameneh Atai , Alistair Sutcliffe , Nielsen National , Lg Ad Solutions , Always On ,

Nielsen expands ACR data footprint again to boost linear and CTV measurement

ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. . ....

Ameneh Atai , Alistair Sutcliffe , Lg Ad Solutions , Always On , Audience Measurement , Tv Industry News , P Cable , Ltra Hd , Ay Tv , Ulti Platform , Second Screen , Igital Tv , Obile Tv Technology , Tv Cable , Latform Distribution Technology , Onnected Tv ,

Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs ....

Alistair Sutcliffe , Ameneh Atai , Lg Ad Solutions , Nielsen National , Always On , First Quarter ,

Nielsen ONE Ads now measures advertising on Netflix ad tier

Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the U.S., via Nielsen ONE Ads. It lets Netflix advertisers validate ad perfor. ....

Ameneh Atai , Audience Measurement , Tv Industry News , P Cable , Ltra Hd , Ay Tv , Ulti Platform , Second Screen , Igital Tv , Obile Tv Technology , Tv Cable , Latform Distribution Technology , Onnected Tv ,