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Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage t ....
Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. . ....
Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the U.S., via Nielsen ONE Ads. It lets Netflix advertisers validate ad perfor. ....