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Nielsen Announces the Launch of Nielsen One Ads

The company said the offering provides a consistent, comparable and deduplicated view across screens. ....

Kimberly Gilberti , Warner Bros , Media Rating Council , Nielsen One Ads , Nielsen One , Nielsen One Content Alpha , Media Rating ,

Inside Nielsen's rebranding strategy post-MRC scandal

Following accusations that the measurement firm was underreporting viewership numbers, Nielsen saw accreditation of parts of both its local and national business suspended last month by the Media Rating Council. Now the company is preparing for a comeback. The Drum sits down with the company’s chief marketing officer Jamie Moldafsky to talk rebranding and measurement integrity. ....

Kimberly Gilberti , David Kenny , Jamie Moldafsky , Media Rating Council , Wells Fargo , Nielsen One , Total Media Resonance , Inclusion Analytics , Uture Of Tv , Future Of Media , Diversity Amp Inclusion , Rand Purpose ,

Nielsen MRC accreditation suspended following accusations of underreporting

Nielsen MRC accreditation suspended following accusations of underreporting
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

David Kenny , Kimberly Gilberti , Georgew Ivie , Sean Cunningham , National Television , Video Advertising Bureau , Media Rating Council , Nielsen National Television , National Tv Ratings , Local People Meter , Set Meter Markets , Local Market , Local Markets , Nielsen One ,

The CTV ad measurement conundrum that creates more questions than answers

The CTV ad measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement – it’s harder than ever for marketers to get a solid grip on how their ads are performing on CTV. So, here’s what you need to know about the current state of ad measurement in CTV, and what’s to come.
Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to serve relevant ads to target audiences based on this information. And, of course, viewers have been binging streaming content, so there’s no question that the audience is there. ....

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