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Enter Your Remarkable Work Now For Second Half Of The Drum Awards 2022

Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms. ....

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Award Winning Stories: How Hey You Transformed Yellow's Business With A Pair Of Undies

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. ....

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Why The B2B Creator Economy Will Revolutionize Marketing

While influencer marketing has revolutionized the way that brands engage consumers, the B2B world has been slow to wake up to the possibilities of the creator economy. As part of The Drum’s Digital Transformation Festival, LinkedIn’s head of creator economy in EMEA and LATAM, Julien Wettstein, and The Drum B2B Award winner and strategy director of The Croc, Jack Trew, spoke to The Drum’s US reporter Kendra Clark about how that is changing. ....

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Why a Creative B2B Cannes Lion couldn't have come at a better time

The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond. ....

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Shortlist announced: The Drum Awards for B2B 2021

From combating webinar fatigue to managing never-before-seen supply chain disruption, B2B marketers have been overcoming hurdle after hurdle. While the field was once perceived as secondary to the big budgets and glamorous, celebrity-filled campaigns of B2C, business marketers are adapting quickly to a new and challenging world, making waves as they do. ....

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