On September 12, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) are bringing The Effectiveness Masterclass to Melbourne – a two-hour intensive for marketers and agency leaders looking to improve the efficacy of their ad campaigns.
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Little Black Book, As part of his keynote, James, author of The Case for Creativity and Future Demand, will share invaluable insights gained from a career dedicated to practising and teaching effectiveness