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Maximizing your B2B spend: Is account-based marketing worth it?

Maximizing your B2B spend: Is account-based marketing worth it?
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Andrea Cruz , Tb Institute , Google Ads , Microsoft Ads , Search Engine , Senior Director , Client Strategy , Social Media , Google Analytics , Google Tag Manager ,

Santander, LinkedIn & Wunderman Thompson Reveal The Secrets Of Great B2B Creativity

Santander, LinkedIn & Wunderman Thompson Reveal The Secrets Of Great B2B Creativity
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

City Of , United Kingdom , Lizzie Snell , Les Binet , Gordon Young , Wunderman Thompson Snell , Wunderman Thompson , Brian Cox , Tom Pepper , London Stock Exchange , Linkedin Marketing Solutions , Media Agency Briefing , Tb Institute , From Succession , Peter Field , Rachel Lines , Wunderman Thompson United Kingdom , Linkedin Marketing , Grand Prix , Cannes Lions ,

AI is not a nice-to-have – it's essential to the future of SMBs

AI has rapidly revolutionised how marketing teams work, with 63% of UK marketers reporting that they had experimented with ChatGPT or generative AI as a part of their marketing and customer experience efforts. ....

United Kingdom , Google Bard , Emmanuelle Benoliel , Tb Institute , Chief Marketing Officer ,

Why Performance Branding Is At The Frontier Of B2B Marketing

Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success. ....

Afiya Addison , Les Binet , Jenni Romaniuk , Tb Institute , Media Agency Briefing , Bass Institute , Professor Jenni Romaniuk , Ehrenberg Bass Institute , Peter Field , Sponsored Content , Dynamic Ads , Matched Audiences , Sponsored Inmails , Brand Strategy , 2b Marketing ,