Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.
Southeast Asia is an enticing market for B2B technology startups eyeing regional expansion, but the challenges are as diverse as the cultures within the region. The question that resonates with startup founders aiming for success in Southeast Asia is, "How do we bring our innovative solutions to this region amidst all the diversifications?"
Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.