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WPP launches global data company Choreograph Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies Delhi, April 28, 2021 WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Rising Star Awards 2021 Entries Open - Advertisement The new company has the scale advantages of WPP, the worldâs leading creative transformation company, and GroupM, the largest media investment company with an annual investment of over 60B USD.⯠....
CPhI survey: pharma leaders optimistic about the future According to a recent survey of executives conducted by CPhI, COVID-19’s impact is driving manufacturing and CDMOs are fueling industry growth. CPhI has released a survey taking the post-pandemic temperature pharmaceutical leaders, gauging how they feel about the industry’s prospects in the immediate and medium-term future. The findings in the report (to be outlined in a May 20 session during the organization’s virtual CPhI Discover event) reveal companies and governmental bodies alike are keenly interested in increasing regional self-reliance, reducing system complexity, and more. Outsourcing-Pharma spoke about the survey, and notable CPhI Discover sessions worth a closer look, with Tara Dougal, head of content at Informa Markets. ....
Hires, Wins & Business 9 Add to collection Choreograph delivers a privacy-first approach to customer data amid changing market dynamics WPP today announces Choreograph, a new global data company, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and int ....