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WPP launches global data company Choreograph Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies Delhi, April 28, 2021 WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Rising Star Awards 2021 Entries Open - Advertisement The new company has the scale advantages of WPP, the worldâs leading creative transformation company, and GroupM, the largest media investment company with an annual investment of over 60B USD.⯠....
WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and integrate ....
WPP has launched a new data business, just as Apple’s latest OS update threatens to change the nature of digital advertising Ad giant WPP has announced the launch of a new global data company, Choreograph, bringing together specialist data units from GroupM and Wunderman Thompson. The new company will focus on ”helping clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape,” according to a statement from WPP. As third-party-based data solutions become less tenable, first-party data has grown in importance for publishers, brands and agencies. ....
WPP Launches Global Data Company: Choreograph WPP (NYSE: WPP) today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph s role is to orchestrate and integrate ....