Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market
CEO of GroupM agency Wavemaker, Peter Vogel, chats to Mumbrella s Calum Jaspan about the new age for media agencies, building credentials in a competitive market, and his return to the MFA board.
July 29, 2021 9:43
A diverse client list: this is what Wavemaker regional CEO Peter Vogel says is a large part of Wavemaker’s transformation into becoming a “modern media agency”.
He chatted to us prior to the news this morning that OMD CEO Aimee Buchanan has taken on the role of GroupM CEO but despite no one in the role when we spoke, he shared a strong opinion on what will help Wavemaker continue to build its credentials in the market.
Choice - the key to keeping the open internet alive thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
WPP launches global data company Choreograph
Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies Delhi, April 28, 2021
WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.
Rising Star Awards 2021 Entries Open -
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The new company has the scale advantages of WPP, the worldâs leading creative transformation company, and GroupM, the largest media investment company with an annual investment of over 60B USD.â¯
GroupM introduces the media inclusion initiative adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6
Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 next year hopefully in person.
CAPTURING THE SILVER GENERATION
Posted at 11.36 am As we see our demographic shift, we’re also seeing that the [silver] generation of users may be a bit different from the typical users that we serve. Our push into Shopee Premium would be able to bring in more branded products, and our push into Shopee Mall to get more brands to come into the platform is also a testament to that. These users are less price-sensitive, but they want to say: ‘I want to be