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Choreograph Taps Brendan Moorcroft its First Dedicated CEO

Choreograph Taps Brendan Moorcroft its First Dedicated CEO
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Kirk Mcdonald , Brendan Moorcroft , Groupm North , கர்க் மக்டொநல்ட் , பிரெண்டன் மூர்கிராஃப்ட் ,

Byron Allen Goes to Court Again for Black-Owned Media


Byron Allen Goes to Court Again for Black-Owned Media
Bloomberg
9 hrs ago
Christopher Palmeri and Kamaron Leach
(Bloomberg) Byron Allen, the onetime stand-up comic turned all-around media mogul, is a man on a mission.
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Allen sued McDonald’s Corp. for $10 billion on Thursday, alleging the fast-food giant is discriminating against Black-owned media companies like his.
The suit is part of a bigger push by the 60-year-old entrepreneur to correct what he says has been decades of bias against Black-owned businesses. Allen says he’ll publicly shame, organize boycotts against and sue companies that don’t commit to supporting African-American-owned media outlets. Executives who stand in his way will see their careers end, he promises, left behind by the march of racial progress. ....

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WPP launches global data company Choreograph


WPP launches global data company Choreograph
Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies
Delhi, April 28, 2021
WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.
Rising Star Awards 2021 Entries Open -
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The new company has the scale advantages of WPP, the world’s leading creative transformation company, and GroupM, the largest media investment company with an annual investment of over 60B USD.  ....

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