From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP s Evan Shapiro, TMB s Cameron Saless, and Gusto TV s Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.
With streaming demonstrating time and again that there are riches in the niches and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett s Michael Nagle, Paramount s Corey Smith, Boston 25 News Ben Ratner, Agile Content s Jonah Bolin, Straight Arrow News Rob Dillon, and Manatt s Eric Bergner offer their insights in this clip from a recent panel at Streaming Media Connect 2023.
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
What s it like being CPO at a streaming network that s carving out a unique position in the global media and entertainment universe and managing an expanding array of ad-supported channels and a high-visibility roster of brand partners? To find out what that role entails, what drives the tech stack that keeps such a network humming, and how Revry develops, sources, licenses, and curates its diverse content offerings, I spoke with LaShawn McGhee, Revry s CPO and one of the company s four co-founders.
Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetization strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023.