At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade s streaming service and the ISA s aims to overcome hurdles in the streaming industry through collaboration and standardising measurement in a fragmented ecosystem.
From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP s Evan Shapiro, TMB s Cameron Saless, and Gusto TV s Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.
With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it s a new beginning, and a chance to consider new approaches rather than simply filling a void. So what s next in the premium content world? On the content side, Warner Bros. Discovery s Dan Trotta and Vevo s Bethany Atchison, and from the analyst corner, TVREV s Alan Wolk, Chris Pfaff, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November s Streaming Media Connect.
With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?
With streaming demonstrating time and again that there are riches in the niches and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett s Michael Nagle, Paramount s Corey Smith, Boston 25 News Ben Ratner, Agile Content s Jonah Bolin, Straight Arrow News Rob Dillon, and Manatt s Eric Bergner offer their insights in this clip from a recent panel at Streaming Media Connect 2023.