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Data, Personalization, and Practical Magic

Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.

SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future

It's NOT About The Content

It's NOT About The Content - 06/06/2024

SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media s Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount s role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.

Reconnecting in a digital age: Why listening matters more than ever

The power of listening, understanding and fostering genuine connections with consumers is the very essence of what makes marketing effective.