With streaming demonstrating time and again that there are 'riches in the niches' and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett's Michael Nagle, Paramount's Corey Smith, Boston 25 News' Ben Ratner, Agile Content's Jonah Bolin, Straight Arrow News' Rob Dillon, and Manatt's Eric Bergner offer their insights in this clip from a recent panel at Streaming Media Connect 2023.