Report: LGBTQ+ audiences prefer drama, romance advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.
In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.
Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.
From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP s Evan Shapiro, TMB s Cameron Saless, and Gusto TV s Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.
In the absence of subscription revenue that underwrites SVOD services, what s the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP s Evan Shapiro, TasteMade s Evan Bregman, and Chicken Soup for the Soul s Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.