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Disney+ surpasses 100 million paid subscribers mark

Since its initial launch in 2019, Disney+ has actively been focusing on its direct-to-consumer (DTC) business. ....

United States , New Zealand , Bob Chapek , National Geographic , Walt Disney Company , Time Ad Exchange , Disney Animation , Disney Live Action , Star Wars , Latin America , Entertainment Distribution , Disney Advertising Sales , Disney Platform , Disney Real Time Ad Exchange , Disney Parks , Disney Media , General Entertainment , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , தேசிய புவியியல் , வால்ட் டிஸ்னி நிறுவனம் , நேரம் விளம்பரம் பரிமாற்றம் , டிஸ்னி இயங்குபடம் , டிஸ்னி வாழ நடவடிக்கை , நட்சத்திரம் போர்கள் , லத்தீன் அமெரிக்கா ,

'WandaVision' finale: The Darkhold could be the missing book from 'Doctor Strange'

WandaVision finale: The Darkhold could be the missing book from Doctor Strange
Jacob SarkisianMar 5, 2021, 22:16 IST
The Darkhold could link WandaVision and Doctor Strange. Walt Disney Studios Motion Pictures/Disney Platform Distribution
WARNING: Spoilers ahead for the
WandaVision season finale.
The Darkhold book that Agatha uses to explain the Scarlet Witch is an ancient tome of spells.
The book could actually be the missing book from the Kamar-Taj library in
Doctor Strange.
The Darkhold book could well be the thing that connects WandaVision and Doctor Strange in the Multiverse of Madness. Agatha Harkness uses the mysterious, magical book in the WandaVision finale, but it could actually be the missing book from 2016 s Doctor Strange. ....

Elizabeth Olsen Wanda , Agatha Harkness , Karl Mordo , Joseph Bauer , Scarlet Witch , Dark Dimension , Doctor Strange , Quantum Particle Generator , Disney Platform , Sorcerer Supreme , Ancient One , Walt Disney Studios Motion Pictures , Elizabeth Olsen , Walt Disney Studios Motion , Stephen Strange , Time Stone , Lifestyle Uk , Entertainment Uk , Doctor Strange In The Multiverse Of Madness , எலிசபெத் ஓல்‌ஸெந் வாஂட , அகாதா ஹார்க்‌நெஸ் , ஜோசப் பாயர் , கருஞ்சிவப்பு சூனியக்காரி , இருள் பரிமாணம் , மருத்துவர் விசித்திரமானது , குவாண்டம் துகள் ஜெநரேடர் ,

4 things you need to know about Disney's digital ad sales plan

By John Glenday-03 March 2021 12:00pm
4 things you need to know about Disney’s digital ad sales plan
Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021.
To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets.
Disney is getting ambitious about programmatic
Disney isn’t mucking about in its quest to pivot ad sales towards the programmatic end of the system, projecting a rapid 80% rise in automated revenue this year to account for as much as 50% of its addressable and linear revenue by 2024. ....

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Disney expects 80% hike in automated revenue, ramps up on adtech and programmatic

Disney expects 80% hike in automated revenue, ramps up on adtech and programmatic
Details
03 March 2021
The Disney advertising sales and the technology team is now working to build what it called a “highly-advanced and data-informed audience-based ad server” that sits at the center of the Disney Platform. According to a press statement, with this single unified ad platform, advertisers can “maximise yield on their advertising spend”. Disney initially started the experiment with Disney Hulu XP, enabling advertisers to buy once and deliver to audiences across Hulu and Disney’s addressable inventory. Disney said that this allowed advertisers to buy and manage inventory programmatically across Disney properties. ....

Lisa Valentino , Rita Ferro , Jeremy Helfand , Time Ad Exchange , Disney Hulu , Disney Media , Entertainment Distribution , Disney Advertising Sales , Disney Platform , Disney Real Time Ad Exchange , Disney Advertising , Disney Audience Graph , Audience Graph , Disney Select , Digital Ad Ratings , Nielsen Media Impact , Nielsen Total Ad Ratings , லிசா வாலண்டினோ , ரீட்டா ஃபெரோ , ஜெர்மி ஹெல்ஃபாண்ட் , நேரம் விளம்பரம் பரிமாற்றம் , டிஸ்னி ஹுலு , டிஸ்னி மீடியா , பொழுதுபோக்கு விநியோகம் , டிஸ்னி நடைமேடை , டிஸ்னி ரியல் நேரம் விளம்பரம் பரிமாற்றம் ,

Monica Rambeau just had a big moment in 'WandaVision,' and fans are so excited

Monica Rambeau just had a big moment in WandaVision, and fans are so excited
Jacob SarkisianFeb 19, 2021, 17:19 IST
Teyonah Parris plays Monica Rambeau in WandaVision. Disney Platform Distribution
SPOILERS: Monica Rambeau had a big moment in the latest episode of WandaVision.
The episode almost acted as Rambeau s origin story and she now seems to have superpowers.
In the comics, Rambeau is also known as the superhero Photon/Spectrum.
Monica Rambeau just had a pretty special moment in the latest episode of WandaVision. Teyonah Parris character has been a key part of the show so far, but she now looks to be an integral part of the Marvel Cinematic Universe going forward following episode seven s reveal. ....

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