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Advancing Diversity Week: More than 80 Media & Ad Community Leaders Focus on Advancing Diverse Talent Retention September 20-23 prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Advancing Diversity Week: More than 80 Media & Ad Community Leaders Focus on Advancing Diverse Talent Retention September 20-23 prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates Brian Steinberg, provided by FacebookTwitterEmail Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media companies that own the sites. NBCUniversal, WarnerMedia and others are seeking a premium from sponsors eager to attach their ads to streaming shows. “There is a challenge they are going to face with advertisers, ourselves included, that they need to sort out,” says Master, vice president of media and digital media at Unilever, the large consumer-products company behind Dove, Hellman’s, Lipton and Ben & Jerry’s. “I think we are definitely, like, ’Whoa.’” ....
Disney Feels 'Hard Impact' of Disastrous Oscars Ratings as ABC Faces Advertiser Uncertainty breitbart.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from breitbart.com Daily Mail and Mail on Sunday newspapers.
WNBA) announced today that Google will become a WNBA Changemaker through a new multiyear partnership that will drive engagement during many key moments throughout the year. As part of the partnership, Google will serve as Presenting Partner of the WNBA Playoffs and as an Associate Partner of WNBA All-Star on ESPN and the WNBA Commissioner’s Cup. Google is the fourth company to step up and become a WNBA Changemaker, joining the exclusive collective of current Changemakers AT&T, Deloitte, and Nike. As a WNBA Changemaker, the WNBA and Google will work together on developing innovative marketing initiatives, community-driven programming, and new Google product experiences for fans that will help elevate the league, WNBA players and women’s sports. The WNBA Changemakers platform is designed to provide direct support to the WNBA in its ongoing business transformation across marketing, branding, and player and fan experience. Changemakers are deeply invested in driving posit ....