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AT&T and Hulu plan to run ads when you pause streaming TV shows

As more video viewing behavior moves to on-demand streaming services, some companies will understandably get craftier about how to continue generating advertising revenue that would otherwise have come from old-school commercials. AT&T and Hulu are both apparently now considering a new type of ad that would run when you pause a video, like a TV show on DirectTV or a movie on Hulu, according to a report from Variety.

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Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising

Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
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Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming Ad-Sales Team

Amazon has tapped Krishan Bhatia, formerly of NBCUniversal, to lead its ad sales efforts across Prime VIdeo, Twitch and more

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Could Amazon Crack Streaming Ad Market with Prime Video Ads? Company Eyes Major Revenue Boost

Amazon.Com Inc’s (NASDAQ:AMZN) introduction of ads on Prime Video will likely impact the crowded U.S. streaming market significantly. As the third-largest digital ad seller globally, Amazon’s $12 billion ad revenue in the third quarter marks a 26% increase from the previous year. Their vast customer data offers a unique edge in targeted advertising. Analysts see $6.6 billion – $8.0 billion of incremental revenue on the worldwide rollout of the plan. However, the transition into streaming ads fac

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Amazon Prime Video will introduce ads in January

Improving agricultural productivity is going to be central to addressing Africa s growing food insecurity.

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